The Kenyan President Uhuru Kenyatta has contracted the services of British data harvesting company, Cambridge Analytica for the upcoming Presidential election in August.

Cambridge Analytica

Cambridge Analytica on its websites says “We are the global leader in data-driven campaigning with over 25 years of experience, supporting more than 100 campaigns across five continents. Within the United States alone, we have played a pivotal role in winning presidential races as well as congressional and state elections”

The statement on CA website goes further “Gain the advantage over your opponents by adding our blend of big data analytics and behavioural psychology to your campaign arsenal. Together, with an unmatched understanding of your electorate, we will pinpoint the voters who will turn the tide in your favour, creatively engage with them, and drive them to the ballot box’’ Cambridge Analytica

The use of Digital Data in Kenya is not surprising; Kenyans are among…