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How Adidas, Nike and Under Armour created history by power of vision.

under armour nike and adidas

Stars are born in every generation and history can be created in any generation, it does require a vision to see beyond the moment and pick out the signal from the noise.


Adidas was created in 1924 by Adolf “Adi” Dassler after returning from the war. this could only mean that, even during the war, his mind was pre-occupied by his vision to create what would become ADIDAS, a brand that outlived him and crossed generation to this very moment. 

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Nike was created 40 years after ADIDAS, the visionaries that saw what would become Nike today, Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight could have been discouraged by the existence of ADIDAS, but it took vision to see beyond the giant in front of them. Nike went on to enjoy a meteoric rise to prominent and now sit atop sports’ brand that cut across generations and appeal beyond borders.

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Thirty-one years after Nike was founded, and seventy-one years after the creation of Adidas, Kevin Plank, the special team captain of University of Maryland football team founded Under Armour. The rest is history.

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Today, despite being founded in different generations, these names remained house hold names in sports gears. it required vision for Under Armour to see beyond Nike and Adidas as obstacle, it requires inspiration for Nike to see beyond Adidas, they did not particularly re-invent the wheel, but they brought an entirely new perspective to sports gear and apparel.
The existence of competitors or giants in your chosen or prospective field is not a reason not to start, the lack of passion and/or motivations are key to your reluctance and most probably ultimately failure to start or failure if ventured half-hearted.


Be inspired, start today, start now….

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